S01:E41 Brand Archetype Series - The Jester

Summary

Humor isn’t just a gimmick—it’s a growth strategy. In this episode of Brand Chops, Zack Lemear and Chris Duhaime unpack the Jester brand archetype, exploring how brands like Old Spice, Doritos, and M&Ms use humor, mischief, and playfulness to build loyalty and stand out in crowded markets. Learn how to use entertainment to attract the right customers, avoid the pitfalls of forced humor, and make your marketing as fun as it is effective.

Takeaways

• Jester brands focus on entertainment and humor.
• They create memorable moments through playfulness.
• Successful Jester brands include Old Spice and M&Ms.
• Messaging should be funny and relatable.
• Visuals should be bright and playful.
• Authenticity is key in humor.
• Brands must know when to be serious.
• Humor should not offend the audience.
• Creating shareable content is essential.
• Consistency in tone across platforms is crucial.

Chapters

• 00:00 Introduction to the Jester Archetype
• 02:47 Characteristics of Jester Brands
• 05:50 Attracting Customers with Humor
• 06:06 Practical Steps for Jester Branding

Contact Us

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